![]() As Steve Blank remarked in his 2013 article:Ī business plan is essentially a research exercise written in isolation at a desk before an entrepreneur has even begun to build a product. This focuses on getting insights as quickly as possible from customers without focusing too much on business planning. Some of the key aspects fo the lean startup movement is based on using a “scientific method” and a process of creating, launching and growing a startup. Yet at the time this was an innovation as Steve Blank recounted:Īlthough the methodology is just a few years old, its concepts-such as “minimum viable product” and “pivoting”-have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them. Today startups take this methodology for granted. It’s a methodology called the “lean start-up,” and it favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Steve Blank, launched the Lean Startup Movement, which as he explained in a 2013 HBR article “ Why the Lean Start-Up Changes Everything:” Continuous innovation is a mindset where products and services are designed and delivered to tune them around the customers’ problem and not the technical solution of its founders. This led us into the lean startup and the concept of continuous innovation: That is a process that requires a continuous feedback loop to develop a valuable product and build a viable business model. We’re more connected today than ever before to customers, which means that we can learn faster, but also it means that customers demand more than ever before. When Lean Startup came on the scene, the big shift then was our move away from even just PCs to the internet.Īs we moved onto the internet, the connection between us and our customers almost vanished. We moved from traditional manufacturing to waterfall.įor more on the historic process that brought us from lean manufacturing to lean startup, check out #Agile project canvas PcNow it has morphed over the years, so as the world has changed, as we have moved from that manufacturing era to more digital products, the need for speed became ever more important.Īs we got into PC computing, requirements began to change faster and faster, and so methodologies and frameworks evolved. Some of those core principles go back to this idea of being less wasteful, and continuous improvement. That’s kind of the origin that we trace back a lot of even what we talk about today in the startup world. Taking a lot of Just in Time techniques and bringing in what became eventually Lean Manufacturing. Created by the Toyota Motor Corporation in the 1940s and 50s, the Toyota Production System seeks to manufacture vehicles ordered by customers most quickly and efficiently possible. The Toyota Production System (TPS) is an early form of lean manufacturing created by auto-manufacturer Toyota. After the war, a number of companies started to get squeezed, and this is where Taiichi Ohno over at Toyota invented the Toyota Production System, which kind of spawned this new way of thinking. The companies that produced the most amount of products for the lowest costs tended to win. If we go back to, let’s say, the last hundred years or so, that’s when we were in that manufacturing era, and the unfair advantage all companies were all about mass production. ![]() The evolution from lean manufacturing to continuous innovationĪs Ash Maurya highlighted, when I interviewed him:
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